I have just read the post from Lisa Baronne on Blue Clay Blog, reporting from the SMX advanced 2008. I won’t talk about the whole post but only the information from Michael Gray and his tests on the quality score. The reason I want to talk about that is simply because we actually made some [...]

I passed this morning the Google Advertising Exam with a score of 85%, which is not too bad :-). I’m quite pleased as I found the questions not so easy to answer. I had a lot of reading yesterday, to prepare the exam and I can definitely say it helped me. As I planned, I [...]

I am having the google advertising exam tomorrow for the first time. 100 multiple choices question in 90 minutes. From what I heard, it’s not that easy, so I’m playing it safe and i did study on the content provided by google.
I must admit that I am not 100% sure of myself as I have been [...]

This is the first post of a long series, I hope. It has been a long time I am thinking of expressing about Digital Marketing So, here we are!

I am a digital marketing analyst for a Pay-Per-click affiliate company. I concretely run PPC campaigns for affiliate merchants. It is quite a competitive market, as we [...]