Apparently there was some big changes in the Google Algorithme recently. I wrote a post months ago about how to use the nofollow attribute for internal linking (PR sculpting): be aware that this is apparently changing and the use of NoFollow internally does not seem to be advised or accepted by Google.
See below a pic [...]
This was the online marketing buzz of the week. Gocompare has been blacklisted from the search engine result pages…. again? Yes, again! It has happened last year already in January 2008. They were at the top for “car insurance”, which is a crazy competitive keyword, but Google finally found out the huuuge paid links campaigns [...]
I went accross a french blog post some weeks ago on SEO analytics with Google Analytics, which is in my opinion one the biggest bomb I read regarding a Google Analytcs technique in the last 6 months. I decided to translate that post on my blog to tell you about it, and share this secret with [...]
We have been seeing in the last 2 years something called latent semantic index (LSI), used by search engines. So, what is it exactly? Here is a quick definition:LSI gives the possibility to search engines (especially Google), to associate keywords between them, like a human brain would do. For example we might associate milk with [...]
Quick reminder: NoFollow is an HTML attribute used for hyperlinks on a page. The link remains a text link but Google Spider won’t follow them, or won’t give credit to that link for rankings (the link juice is not passed). Google has set up this originally to fight against spam. Indeed, links from comments on [...]
Title Tags
This is just a post on how to manage the <title>title tag</title> on each page. As most of you probably know, this is the first, and maybe the most important criteria on your page. It clearly tells Google which keywords you are targeting on each page. Although there are no standards in SEO, I [...]
Just a quick reminder for the neophytes, there are 3 big families of criterias to work on in SEO:
Criterias On Page (Keywords on your page)
Criterias on Site (The structure of your website - internal linking)
Criterias Off Site (External linking)
This post will talk about criterias on site. I had observed many websites, and the criterias on [...]
I mentioned last month in the post regarding the impact of SEO on adwords quality score, that I’m currently working for a mobile phone website in UK, targeting UK potential customers. When I started to work for the website, I realized that a huge SEO mistake has been done from the beginning, even before they [...]
I have just read the post from Lisa Baronne on Blue Clay Blog, reporting from the SMX advanced 2008. I won’t talk about the whole post but only the information from Michael Gray and his tests on the quality score. The reason I want to talk about that is simply because we actually made some [...]
