Every morning, I take the tube to go to work, and I usually always keep a look on the advertising inside the trains. This is purely OFFline marketing and I realized that finally, more & more people are using vanity Urls to track the impact of their offline campaign. I found 2 different ads which I think are interesting to [...]

I have seen many websites built by friends of mine who were starting their businesses. I have also worked on several internet companies, and I always differ myself from the way people make decisions for those websites at the start.
Here is my point: I believe that design and appearance of one website should NOT be [...]

I wrote the following post for an assignment in my Web Analytics certification. We had to answer 2 questions whire are as follow.
Am I willing to give up my “privacy” in order to have easier-to-use websites?
I believe that first party cookies are a brilliant way, to improve our user experience on the web. I’m a [...]

I have just finished the book from Bill Tancer (Head of Research a Hitwise). I heard about “Click:What Millions of People Are Doing Online and Why It Matters” before it was released, it was in July, when we had a presentation from Hitwise. The guy mentioned Bill Tancer and told us he wrote a book: [...]

How to measure the success of your offline marketing? How do you know your ROI of your print, TV or radio ads? In fact, it’s really easy to set up on Google Analytics :-). That type of advertising is expensive, therefore it’s important to know the impact of it.
The company I’m working for is based [...]

I discovered what web analytics represent to a website just 4 months ago.  I saw the book “web analytics on hour a day” from Avisnash Kaushik in a library and the “About the Author” page mentioned his very popular blog on web analytics. I had no idea who was Avisnash and I was also really [...]