Every morning, I take the tube to go to work, and I usually always keep a look on the advertising inside the trains. This is purely OFFline marketing and I realized that finally, more & more people are using vanity Urls to track the impact of their offline campaign. I found 2 different ads which I think are interesting to [...]

I have seen many websites built by friends of mine who were starting their businesses. I have also worked on several internet companies, and I always differ myself from the way people make decisions for those websites at the start.
Here is my point: I believe that design and appearance of one website should NOT be [...]

I discovered what web analytics represent to a website just 4 months ago.  I saw the book “web analytics on hour a day” from Avisnash Kaushik in a library and the “About the Author” page mentioned his very popular blog on web analytics. I had no idea who was Avisnash and I was also really [...]